Social media has given people a lot of power. Starting a movement on social media is an excellent way to create attention and build momentum about a brand or social issue. With just a few clicks, campaigns and movements have the ability to grow at lightening speed.
Due to the low cost of social media, it’s a nifty tool for organisations to adopt if they want to successfully perpetuate a movement or change, costing no more than the wage of a social media consultant.
Many organisations have tried to start a movement on social media, but not all have succeeded. An organisation needs to have a good understanding of how they’re going to start a movement and make sure they have a well-devised plan. So, how do you start a movement on social media?
1. Educate yourself.
Make sure you know everything about the movement or action you want…
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